Privacy Policy for Apex Gleam Collective
Apex Gleam Collective is committed to protecting the privacy and security of your personal data. This Privacy Policy outlines how we collect, use, and safeguard the information you provide when using our site and engaging with our automotive care services.
1. Information We Collect
We collect various types of information to provide and improve our services to you.
- Personal Identification Information: This includes information you voluntarily provide, such as your name, email address, phone number, and vehicle details (make, model, registration) when booking services, making inquiries, or signing up for newsletters.
- Payment Data: While we do not store full payment card details on our servers, transactions are processed via secure third-party payment processors. We may collect confirmation of payment or transaction IDs.
- Technical Data: Information about your device and how you interact with our site, including IP address, browser type, operating system, referral sources, pages visited, and timestamps.
- Communications: Records of your correspondence with us, including emails, phone calls, and messages through our website.
2. How We Use Your Information
We use the collected information for various purposes, primarily to deliver our premium automotive care services and enhance your experience.
- To provide and manage our services, including premium exterior detailing, interior deep cleaning, paint correction, ceramic coating, wheel and tyre refurbishment, engine bay cleaning, headlight restoration, odour removal, and leather cleaning and conditioning.
- To process your bookings and appointments.
- To communicate with you about your appointments, services, and inquiries.
- To improve and personalise your experience on our site and with our services.
- To send promotional offers, updates, and newsletters, if you have opted in to receive them.
- To ensure the security and integrity of our site and services.
- To comply with legal obligations and resolve any disputes.
3. Legal Basis for Processing
Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:
- Contractual Necessity: To fulfil the terms of a contract with you or to take steps at your request before entering into a contract (e.g., booking an automotive care service).
- Legitimate Interests: Where processing is necessary for our legitimate interests, provided these do not override your fundamental rights and freedoms (e.g., improving our services, preventing fraud, marketing).
- Consent: Where you have explicitly given consent for specific processing activities (e.g., subscribing to marketing emails). You have the right to withdraw consent at any time.
- Legal Obligation: To comply with a legal or regulatory obligation.
4. Data Sharing and Disclosure
We do not sell or rent your personal data to third parties. We may share your information with:
- Service Providers: Third-party vendors who provide services on our behalf, such as payment processing, website hosting, analytics, and CRM systems. These providers are obligated to protect your information and use it only for the purposes for which it was provided.
- Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
- Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
5. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When it is no longer necessary, we will securely delete or anonymise your data.
6. Your Data Protection Rights
Under GDPR, you have the following rights regarding your personal data:
- The right to access: You can request copies of your personal data.
- The right to rectification: You can request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The right to erasure: You can request that we erase your personal data, under certain conditions.
- The right to restrict processing: You can request that we restrict the processing of your personal data, under certain conditions.
- The right to object to processing: You can object to our processing of your personal data, under certain conditions.
- The right to data portability: You can request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month.
7. Security Measures
We implement robust technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. These measures include encryption, firewalls, and secure server environments. However, no method of transmission over the internet or electronic storage is 100% secure.
Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Apex Gleam Collective
2847 Sterling Way, Unit 1B,
Birmingham, West Midlands, B7 4BN
United Kingdom
This Privacy Policy was last updated. We may update this policy periodically to reflect changes in our practices or legal requirements. Please review it regularly.